The 5 People to Ask for a Video Testimonial

Video testimonials are a fantastic way to showcase your success stories and build trust with potential clients. When your clients share their positive experiences, it not only shows how great your services are but also attracts new business. But how do you get those amazing and authentic testimonials? That’s a question we get all the time. Well, it all starts with choosing the right person:

But… Before You Start!

Before you go asking for testimonials, make sure you tick these 3 boxes:

Deliver Exceptional Results

First things first, always deliver top-notch work. If your service isn’t exceptional, there’s not much to brag about. Picture this: You’ve just finished a project that not only met but exceeded your client’s expectations. They’re thrilled with the results and can’t stop talking about your attention to detail. That kind of satisfaction naturally leads to word-of-mouth referrals.

Build Strong Relationships

Go beyond just doing business. Get to know your clients well, understand their needs, and consistently give them value. For example, imagine you’ve been working closely with a client for months, anticipating what they need before they even ask. That kind of relationship makes asking for a testimonial the next logical step.

Respect Their Time

Asking for a testimonial is asking for a favour. Keep it simple and respect their busy schedule. Skip the long setup or unnecessary prep—just a straightforward request that respects their time.

So, Who Should You Ask?

Based on those rules, you’ve narrowed down some potential candidates, but who should you approach? Here are my top 5 recommendations for people to ask for a Video Testimonial:

Your Target Market

Look for clients who fit your target market. For instance, if you work with small businesses, find a small business owner who has successfully used your services to solve their specific challenges. Imagine featuring a testimonial from someone just like them—it’s a story that directly speaks to your ideal audience.

5-Star Reviewers

Clients who have already left glowing reviews, like on Google, are perfect candidates for video testimonials. Their willingness to publicly endorse your business shows how satisfied they are with your services. Written reviews are great, but imagine the impact of their spoken words and genuine enthusiasm captured on camera. It turns a review into a captivating story that potential clients can experience firsthand, boosting your credibility and setting you apart from competitors.

Repeat Customers

Long-term or repeat customers are gold for testimonials. Their continued loyalty shows how much they trust your services. Imagine having a client who comes back year after year, excited to share how your consistent excellence has transformed their business. They make for powerful video testimonials.

The Friend

Approach clients with whom you have a solid bond. When there’s a natural connection, their testimonial will come across as genuine and heartfelt. In business, relationships matter, so showing how strong bonds benefit both sides is very convincing. Think of it like asking a friend for a favor—it’s that simple. These clients are likely to share their experiences openly and sincerely.

The Success Story

Find clients who have really benefited from your services. They’ll appreciate your support and be eager to share their story through a testimonial. Everyone loves a success story, and showing how your services have made a positive impact can sway potential clients who are still deciding.

Bonus: Referral Partners

Don’t forget those who refer business to you. For example, if you frequently collaborate with a builder as a painter, ask them for a testimonial. It strengthens your industry connections and adds credibility, especially when their testimonial reflects their experience working with other painters in the industry.

In Summary

Gathering compelling video testimonials is about delivering exceptional work, building strong relationships, and respecting your client’s time. By selecting the right clients and making the process straightforward for them, you’ll create testimonials that truly resonate with your audience. Imagine the impact of these stories on your website, social media, or your next business proposal—they’re powerful tools that can turn potential clients into loyal advocates.

Ready to Ask?

So, now that you’ve picked who you want to feature in your next Video Testimonial, how do you ask them for the favour? Stay tuned for more Video testimonial tips! 🙂